Top 10 Public Relations Agencies in 2022
06 Jun 2022
When planning to go with a PR firm, there are certain things you need to keep in mind. For example, the company should have a great reputation, be budget-friendly, and must belong to your business niche with a right amount of experience, and expertise.
At the same time, it should have a sound relationship with the press and online media, and be well-versed with latest tools and technologies to instantly convey your word out globally.
Although most companies with these qualities would make an effective PR team at any given day, some have gone even further to leave an impeccable mark on the PR sector.
Be it their creative approach, superior skills, or the zeal to succeed, the fact is, company like these have made a large impact in making public relations a $100 billion industry that it is today.
Without further ado, let’s see what they are:
1. Gem Comm:
Hailing from Singapore, and serving in Asia, America, and the Pacific region, Gem Comm is a communication consulting firm that offers high-end solutions to businesses of all kinds.
What makes Gem Comm quite unique is their practical approach and intricate knowledge of the field which is of utmost importance if you want to make a powerful impact on the market.
With an expert team of individuals from all around the globe, Gem Comm makes it easy to come up with innovative PR strategies to get you the publicity you need.
Some of their most admired areas include:
- Public Relations
- Investor Relations
- Media Relations
- Corporate and Financial Communications
- Crisis Management
- Market research and branding
- Content creation
As you can see, Gem Comm covers almost everything there is to give you a positive brand image and long-lasting relationships with the public and the media.
Talking about the best PR agencies in the world and not naming Edelman, would be a crime.
Founded by Dan Edelman back in 1952, it’s the largest global communications firm with several accolades and honors to its name.
Based primarily in Chicago, IL with their secondary headquarters in New York, Edelman is well on its way to becoming the first $1 billion PR firm, and for all the good reasons.
In the last 70 years, Edelman has been able to bag some of the biggest projects from some of the biggest clients like Starbucks, Microsoft, Samsung, and Asics.
With over 60 offices worldwide, Edelman is well-known in all major sectors due to their extensive knowledge of fields ranging from branding and marketing to public relations and communications, research and analysis to business development and social governance.
3. Berkeley PR Communications:
Another one of a kind PR agency that you could think of is Berkley Communications. Known for its amazing storytelling, the power and impact of its content is such, that it’s the only company in Europe to have its very own training organization called Berkeley Storytelling Academy.
Apart from its branches in Europe, Asia, and America, the company has gone far to expand its global reach by partnering with many small and medium sized businesses. Mainly from the UK, US, Germany, France, Singapore, and Netherlands, so as to give you a wider range of global audience base.
Formed back in 2018 by merging Burson-Marsteller and Cohn Wolfe, BCW, or Burson Cohn Wolfe is a well-established network of PR firms from over 130 countries.
With plenty of resources by its side, it has a global coverage, tons of creative minds, variety of ideas, and a cultural mix.
Known for its superb marketing solutions, public relations, brand reputation, and communications work, BCW is the perfect choice if you want to hire someone unique.
The 3rd largest PR firm in the world, is also a part of the world’s largest communication company aka the WPP plc group. Need I say more?
5. 5W Public Relations:
Next in line in our top ten global PR agencies is none other than 5W, which as the name suggests, was formed on the basis of the very 5 basic principles of mass communication.
As a full-time PR firm, it provides partnerships to both new and old foundations and helps them achieve their public relations goals.
Founded in 2003 and based in New York, 5WPR is an independent firm that specializes in a number of disciplines including B2C, B2B, online media, public, as well as government affairs.
6. Communications Strategy Group (CSG):
Based in Denver, Colorado, CSG is strategic communication and marketing agency made up of industry experts, marketeers, content creators, designers and developers from over 45 different sectors. Namely aerospace, finance, education, technology, health & fitness, energy sector, and so on.
With tons of working experience with Fortune 500 companies, it’s your best choice if you want your business challenges to be sorted out through better communication.
Some of its biggest clients include NASA, Agile, Crayola, Wendy’s, BOOM, and Logitech to name just a few.
Founded in 1946 in St. Louis, Missouri, FleishmanHillard is now a part of the Omnicom Group which is a global media, marketing, and communications company.
As the 4th largest PR agency in the world, FleishmanHillard has a wide reach of audience from all around the globe. And ample of experience in various sectors ranging from food, health, finance to energy and technology, as well as deep insights of both public and government sectors to give you the results you need.
8. Weber Shandwick:
Much like BCW, Weber Shandwick is a product of a mergence between Weber Group, Shandwick International, and BSMG that took place back in 2001.
Being the 2nd leading PR firm globally, Weber Shandwick is present in 6 continents with offices in all major media, public, and government houses around the world.
Whether you’re looking for a secured local coverage or a wider global reach, Weber Shandwick can get you the lead and the brand reputation you seek.
With experience in almost all the major sectors, it’s a one-stop shop for all your business and PR needs.
9. MSL Group:
Headquartered in France, The MSL group is an award-winning and one of the leading PR agencies in the world which needs no introduction.
What makes MSL different though, is the fact that instead of having one CEO globally, they have multiple CEOs, one for every country they serve. And given the number of countries (40) they operate from, it’s quite a unique approach to have that many CEOs.
Yet, what works for them, works for their clients too.
And which shows if you consider that they are 7th largest PR firm in the world. Thanks to their strong hold of the market, effective strategies, unique storytelling, and creative ideas.
10. Hill+Knowlton Strategies:
Standing at number 10, is the world’s 10th largest PR company- Hill+Knowlton Strategies which was founded way back in 1927 by none other than the pioneer of public relations in America, John W. Hill.
Based in New York, and serving over 40 countries with double the offices, H+K puts special focus on purpose and performance. Their trademark approach, better known as 3P Communications, revolves around purpose + performance = preference.
What this means is that if you have a clear purpose, it’s easy to come-up with performance strategies that are most likely to work.
And on that note, let’s end this post by concluding that to get the most out of hiring a PR firm, you should have a prior understanding of your goals and PR objectives.