Synagie Expands into “New Retail” Distribution for Global Beauty Care Giant in the Region

  • Synagie to manage and expand both online and offline distribution and sales of Henkel’s brand products in Singapore, Malaysia, Vietnam, Philippines and Indonesia

Synagie Corporation Ltd. (SGX: V2Y) (“Synagie”, “思腾控股有限公司”, the “Company”, or the “Group”), Southeast Asia’s leading e-commerce enabler that assists brands to execute their e-commerce strategies using its cloud-based platform, is pleased to announce that it has signed a binding Memorandum of Understanding (“MOU”) with Henkel Singapore Pte Ltd (“Henkel”), a subsidiary of Frankfurt Stock Exchange listed Henkel AG & Co. KGaA (HEN:GR), a global leader in adhesive technologies, beauty care, laundry and home care to manage and expand the online and offline distribution and sales of Henkel’s beauty care brands including Schwarzkopf, Dial, Theramed, FA and Syoss in Singapore, Malaysia, Vietnam, Philippines and Indonesia.

Co-founder & Executive Director of Synagie, Ms Olive Tai said, “We are proud to be able to expand our services into the region for Henkel, our valued brand partner whom we have started working with in Singapore since 2018. We believe that “New Retail” is the future of retail in Southeast Asia, where brands will be able to provide a seamless experience regardless of whether the consumer is shopping online or offline. When implemented, consumers will no longer need to think in terms of separate shopping channels and will be able to use both at the same time for product research, comparison and product purchase including home delivery for their orders.”

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