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Creating an effective pre-IPO campaign that will generate substantial media coverage and garner strong investor interest is not a matter of luck – it requires thoughtful planning and execution. Your pre-IPO public relations strategy needs to communicate your company’s marketing position and mission, differentiate your company from competitors, highlight customer value and enterprise growth, and help build the reputation of its leadership. With the right plan in place, you can create remarkable PR buzz for your company as it moves towards its IPO, much like capturing lightning in a bottle.