8 Reasons Why PR is Essential for Your Business

Public relation is the management and dissemination of information. This method is used by businesses and individuals to update people about products and services. Internal parties of the business have the authority to control and manage public relations.

Considering the numerous benefits of PR, it has been considered an essential tool for the progress of any business or individual. You bring more people to your business and save them for the future as well. That gives strength and surety of growth. Many platforms are used to create and manage public relations.

PR Tools:

• Prowly
• Muck Rack
• HubSpot’s Public Relations Kit
• Prezly
• Mention
• Coverage Book
• Meltwater
• Cision and more

These tools are also known as digital PR tools. Different platforms are used to execute the process of PR. Public relation experts use above mentioned tools and take the following steps for visible PR response on various platforms:

Steps of the PR process:

• Planning
• Managing
• Tracking PR campaigns
• Conducting PR outreach
• Publishing press releases and more

Why is PR essential?

You ask silly questions when you have a vague understanding of a matter. The same rule applies to the concept of PR. It is very important to know what are PR benefits, and how to do it perfectly. Then you must know why it is essential for your industrial or personal growth. Tractions are a part of the business. You may face them often or occasionally. PR gives you the strength to stand and fight effectively in terms of traction. Larger returns with better ROI are the main reasons why do you need public relations. People looking for long-term success admire that PR is essential for them.

Public relation is a well-planned process where you ensure to share the right message to the right people through the right platforms. A well-executed PR execution may strengthen your market strategies. It is a great source to boost your online reputation. Below are 8 proven reasons why PR is important for you.

1) Improved business lead generation:

If you are looking for a better outcome from your business, then invest in public relations. It will support the outcome with fresh and genuine leads. It becomes because PR enhances your visibility at social media outlets. So that your public interaction becomes easier and faster. The benefits of PR have made it the first preference of marketing experts. Getting more fresh leads means a hike in sales numbers. Which is directly going to improve your profit. No matter what is the size, type, or market of your business you need to invest in public relations.

2) Increased credibility:

There is no meaning of a campaign if the timing is wrong. Make sure your media placements are correct and the timing is also right. After that check that you are catering your information menu to the right public. Otherwise, all your time and investment will go in vain. Public relations experts ensure the right path to attract investors. They target potential customers only and give a stable movement to your investments. This is how you get increased credibility at any stage of your running business. You can even use PR at the initial stage. Approach to great credibility is the main purpose of PR for many businesses.

3) Prospective employees:

Who doesn’t wants to have talented employees in his company with a good relationship? Nobody will answer with a yes. The reason is there is only the backup plan and execution of highly skilled and experienced staff behind a successful business. But have you ever thought about how you can get such employees in your business? If no one knows about your business then only recruitment consultancies cant bring talent for you. Talent is searching for popular and reputed businesses. To become popular with a clean and clear reputation you must prefer PR in your business. Soon you will notice that highly qualified and talented employees are approaching your organization themself. We must consider this advantage of public relations to recruiting talent. This method is also helpful to retain your existing staff.

4) Cost management:

If you are still unaware of the added advantages of public relations, this point can help you a lot. Cost-saving is the prior term for any business. Effective implementation of PR strategies can bring huge savings on your advertising costs. Using integrated PR can save maximum on your overall promotional activities.

5) Improved audience influence:

In today’s competitive market it is harder to build up trust. But connecting with your audience with the right messages can help. This way you can easily build up a long-term relationship. Public relations benefits are characterized to improve audience influence for your purpose.

6) Quick response:

This is the best answer to the question that why is PR important? Whenever we invest in something it is said to have patience. According to experts in different fields, patience always brings better results. But if we talk about PR, it is known for faster results. Strategies of this method respond quickly and bring the best output for your business. So get the best PR team for your business today.

7) Increased visibility:

Sit inside your room alone and keep the door and windows shut. Now do creative things but don’t show them to anybody. After some time you will realize that you are losing interest in your creativity. It is so because there is no display, no motivation, and no profit. The same thing happens in business, you need to show what you have better than anyone else has. PR is a unique way where you can use digital tools and platforms to display your inventions, brand, or service. It supports the display at a vast level. The importance of PR ensures your visibility is positive and in the right place. It even prefers to be displayed in front of the genuine public. This legendary role of public relations improves your goodwill and increases the sales numbers as well.

8) Mass reach:

PR is not limited to some particular areas. There is no limit to exceeding the level of awareness among the public. You can even spread it to national and international levels. So you can resolve your multiple purposes by using PR in your business.

Conclusion:

A table has stands then only it is called a table. Without that stand what you will call a flat surface? Even it will fail to solve the purpose of having a table in your home. Public relation works like that stand for your business. It includes many strategies to hold it strongly and proceed towards your dream goals. The countless benefits of PR itself explain why do you need Public relations in your business.

Simple Life Tips & Tricks 

Here are some simple life Tips and Tricks you can use to change or improve your day to day life.

1. Trick Yourself Into Being on Time – Layne Brookshire

Plan important events a few minutes earlier than the actual time. To keep being punctual, you need to practice using this method till it becomes a habit.
For example, if you meet someone at 2 pm, plan to leave the house 10 – 15 minutes earlier. With the extra time you have given yourself, you have 10-15 minutes of leeway for any inconvenience that may occur on your way.

Like traffic, missing the train or forgetting something etc.

2. Take a 60- Second Breaking Break Before Making a Decision –Rebecca Cafiero 

Giving yourself 60- seconds breathing break when making a decision allow your brain to focus and relax. Breathing has been proven to be a method to help you calm down, which are practised in other areas like Yoga and meditation.
A lifestyle expert and TEDx speaker Rebecca Cafiero once said, “focusing on your breathing for 60 seconds will help you ground yourself and allow you to visualise calming memory to relax your mind.”
By giving yourself an extra 60 seconds, you can assist you in making the correct decision, rather than making a huge mess for you to deal with later.

3. Narrow Every Decision Down to Three Option- Scott Crabtree

Scott Crabtree, a consultant who teaches the science of happiness in the workplace, once said, “If you choose from 100 options, you would feel overwhelmed, and there are 99 things you don’t get when you pick one. If you choose from three options, you can easily compare and feel happier with the choice you make.”

The idea behind his method is to remove the element of stress to improve and optimise your decision-making process, which will better help you make the right and happy decision.

4. Instead of Thinking About What You Don’t Have Time For, Consider What You Do Have Time For – Sonia Satra

This is a mental trick that you can use to involve your doubts to an advantage. We often think negatively, like ” I can’t do this now” or ” I don’t have time for this.”
Here is the trick you can use:
Whenever you have negative thoughts like those, ask yourself, ” what can I do?” or “what do I have time for?”. It could be a 10- minute workout or a simple 30-minute task. Take advantage of all the small chunks of time you have available to fit those “stuff” instead of scrolling on social media. By using this trick to complete unfinished/ putaway tasks, you will be amazed at how much you can actually accomplish.

*Stay Updated with us on our Socials

About GEM COMM:

We are an International Investor Relations firm (IR) based in Singapore. We specialize in Investor Relations, Public Relations, marketing, branding and messaging strategies for clients that include organizations of all sizes across Asia, Oceania and US.

GEM COMM advises and solves stakeholders’ issues, drive growth, repositions your business, improve your marketing and Public Relations (PR) or engage with investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crisis and issues, establish and improve thought leadership & content marketing.

GEM COMM Engagement types include:

• IR/PR retainer program
• Crisis and issues projects;
• Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

Simple Living Hack 

Living in a fast-living society is important to know how to take a break and give yourself some time. Here is a list of ways of simply living we have curated for you.

1. Try Simple Eating 

I think the one place where a lot of people experience stress and chaos is in the kitchen. Meal planning, grocery shopping, cooking, it can all feel like a heavy burden.

If this is something you struggle with then one of the top simple living tips is to try simple eating. It’s a minimalist approach to food that has helped drastically reduce the amount of time, money, and stress that usually comes with meals and grocery shopping.

2. Slow Down to Do Something you love 

When was the last time you slowed down long enough to do something that makes you happy? Perhaps it’s picking up a book, or spending an hour on a hobby, or even taking a walk down your favourite path. 

3. Know What You Value 

Living in such a busy world, we forget when to take a break and think. Many people rush through life doing what society tells them.
It’s crucial to stop and think about what you value.
Do you know what truly matters to you in life? It’s important because you can create a life that favours the essential things when you know what you value and what you don’t.
It allows you to simplify by saying “no” to the things that don’t hold much value and create more space for the things that do.

4. Plan Downtime 

We’ve all had moments when we’re busy and forget to stop and take a breather. Then, when we finally get a little downtime, we have no idea how to spend it.

Here are two ways to help add some simplicity to your life. First, always make plans for your downtime and second, plan what you are going to do during that time.

It adds a new level of intentionality and freedom to your life, and it also saves you from sitting around trying to figure out what to do when you could be enjoying yourself doing something you love!

5. Declutter Your Home 

There are so many ways “less is more”. Become a reality. An example would be having less “stuff” in your house, which means less to clean, find a place for, walk around, and ultimately means more free time, space, and relaxation.

To take the first step of decluttering your home/ workspace, find what you need and want. Start by reducing your clutter and work your way to removing or getting rid of stuff.

*Stay Updated with us on our Socials

About GEM COMM

We are an International Investor Relations firm (IR) based in Singapore. We specialize in Investor Relations, Public Relations, marketing, branding and messaging strategies for clients that include organizations of all sizes across Asia, Oceania and US.

GEM COMM advises and solves stakeholders’ issues, drive growth, repositions your business, improve your marketing and Public Relations (PR) or engage with investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crisis and issues, establish and improve thought leadership & content marketing.

GEM COMM Engagement types include:

• IR/PR retainer program
• Crisis and issues projects;
• Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

It is your business goal to pitch investors to buy your brand. Many businessmen have different theories to pitch them in the right way. Selling your product forcefully can upset or irritate your valuable leads. You must be very much aware of the right way to pitch investors. You can try out different terms and types of pitches to reduce the chances of mistakes that usually businessmen do while pitching to investors.

In this article, you will be guided on such mistakes with some amazing tips and tricks. You can not take a chance to miss any of your leads. Ignorance is not the solution but over-pitching to investors is also wrong. Sometimes the overflow of information becomes the most common reason for sales failure. Entrepreneurs need to do a study to check out what are common mistakes and how they can prevent them in the future. Only then a successful investor pitching is possible with 100% results. So let us proceed to the main attractions of this article to discuss mistakes to avoid when pitching investors.

Mistakes that you should Avoid When Pitching Investors:

Your sales targets may put a lot of pressure on you. That should not reflect on the sales pitch. Otherwise, you will lose the lead and its references as well. Being human is our way of talking and body language reflects what is running inside our mind. But a real entrepreneur must-have skills to express diplomatically. Your script needs to be short, crisp, and clear. Only then your targeted audience will enjoy buying your product or services. Once you have successfully closed the deal, you can later ask for more references or pitch for another purchase.

Taking decisions in a hurry will always lead to a loss only. Below are some silly mistakes done by entrepreneurs while pitching to investors:

1) Desperate behavior:

Every entrepreneur should follow pitching ideas to investors. Finding a fresh lead may generate desperately in you. But this is the time to control yourself. You can show it to your investor. How happy you are to see the lead let your investor also feel the same. He is also here to invest in your services or product. Being desperate to sell your product presents your need and sounds unattractive. In such conditions, your investor may feel pressure to invest forcefully and will move on with other attractive entrepreneurs. So despite smelling desperate, be attractive and informative for your investors.

2) Lacking preparations:

Investors do preparations for the questions they need to ask. Because they are investing their hard-earned money in your brand they would like to clear many aspects. Also, they would like to know why they should go with your services. This means how your product or service is better than others. If you are not prepared for these questions then you may face an embarrassing situation in the meeting session. Even you will lose the chance to pitch your investor. Confidence comes with knowledge. To gather useful information about your brand and prepare some examples to explain your statements. Keep your face confident and do a mirror practice to enhance your confidence level. Your preparations automatically teach you how to pitch investors?

3) Following a script senselessly:

Many new investors learn with their experiences. You follow a script to pitch to investors in your early days. But, some of them make it a habit despite improving. They don’t answer the investor and remain sticky on their script. Even sometimes they don’t give proper time to investors so that they can ask questions. Your investor is showing interest in the brand but still, he wants to know many things about it. You are the source to pass on that information in the form of answers to his questions. Listening to your investors and replying accordingly with satisfying answers may clear all doubts. Also, it helps in building trust and long-term relationships.

4) Straight forward reaction for negotiations:

Many competitors are available in the market with the best offers and deals. Also, it is the right of investors to ask for negotiations. Ignoring that part may cause you to lose a genuine deal. Make sure you have made up your mind to avoid mistakes when pitching investors. Else you will repeatedly do all these mistakes and face failure. As an entrepreneur, your failure belongs to the failure of your brand and services. That may lead the business to a big loss. Listen to what negotiations your investor needs. Check for affordability. After that, offer what your budget and company policy allows. Explained some extra benefits which matter more than negotiations. Suppose it is about an electronic product and your company offers Free AMC for 2 years, or a replacement guarantee for 3 months will work enough. Show such offers to satisfy your investor despite rejecting his negotiation proposal. This is the biggest rock in the path to convincing your investors to invest in your business.

5) Shut down causing pushings:

Are you in a hurry to sell your product? But your investment may be looking for future investment. Maybe he plans to buy it next month. Ushing investors too much can divert his mind to not buy or choose another brand. So before pitching your ideas to investors try to understand what he wants. In case of future buying interest, assist your investor with the desired information and stay in touch. Give a reminder call or SMS at a preferred time.

6) No revisions:

Humans can make mistakes and it is natural. Take your mistake as a lesson. Work on the matter you failed earlier. Do as much revision as you can. It will prevent you from future failure. This revision will clear your mind about how to pitch investors in the right manner. If you will not learn from your mistakes and keep doing such dumb things then you can not see your future as an entrepreneur.

7) Taking criticism as a personal attack:

There are many competitive brands and services available in the market. In such conditions, criticism is a normal thing. Prepare yourself to defend your brand with solid and genuine answers. Being associated with a brand sometimes entrepreneurs take the criticism personally and they start behaving rudely to the investor. It doesn’t suit the personality of an entrepreneur. Always ask for feedback and try to recover from a negative review.

8) Hiding your enthusiasm:

If you are an entrepreneur you need to hold some passion for your work. Dull responses will never let you win. Behave like a representative who will show all about the brand to its investors. Nobody would like to deal with an impassioned intrapreneur.

9) Wrong presentation of need:

You are working for your company and you both need profits. It is common to offer benefits to attract investors. Offering beyond the level may not only affect your profits but, also affect the trust of investors. They will feel like you are in need to sell and they are not needed to buy. Making false promises will also affect your relationship building, which is an important key to running a business in the long term.

10) Wrong angle approach:

If you want to convince investors to invest in your business then a right angle approach is a must. You need to be very focused on your listening abilities for effective investor pitches. Understand what your customer wants to know and where he wants to invest. After that pitch at the exact place. It will save your time and energy. Also, it will impress the investor to bring more references and prefer future purchases.

Conclusion:

The job of an entrepreneur is quite tough. That is the reason you do the biggest part of the business. Properly doing your job is your responsibility. Do the work on the above-mentioned mistakes in a guided manner. Soon, you will reach your career goals. Also, you can get the assistance of some experts. Many reputed companies provide expert entrepreneurs to enhance your sales. Get desired sales output with the right steps of investor pitches.

Savings for Multiple Goals

Saving is extremely crucial.  If you are not sure what kind of saving you should have,  here is a list of the savings funds you can consider and begin your saving journey.

1. Emergency Saving Fund  

An emergency fund is a money that you set aside for other savings. The fund is in place to help you deal with life’s unexpected events as Emergencies can take the form of unpredictable expenses like medical bills, losing your job, or losing your source of income. Most importantly, your Emergency Fund can help you bounce back from financial setbacks.

2. Down Payment on a home 

If you intend to purchase a home, it’s essential to start saving for a down payment. Having a reliable savings fund can help you stay disciplined and motivate you to reach your goals. Take your time to research and figure out how much of a down payment you may need, and then set a monthly plan to save 2 times the amount you need.

3. Retirement Fund

foAim to set aside at least 20% of your pre-tax salary for retirement. Use tax-advantaged retirement accounts or invest your money for long-term growth.

4. Vacation Fund 

Your vacation trip will feel more relaxing if you know the whole journey has been fully paid for in advance. Instead of putting your vacation on a credit card, consider saving up for your airfare, hotel and other fixed travel expenses ahead of time. But don’t rule out putting the trip on a travel rewards credit card to earn some credit points. However, make sure to pay off the balance quickly with your savings.

5. Educational Fund

Suppose you’re a parent / a working teenager and would like to help your children/ pay for education in the future without relying entirely on scholarships and student loans. It would help if you had a dedicated savings avenue; start saving when your children are young or start working part-time/full-time jobs to keep for school. Remember the sooner you start and the more you diligently save.

*Stay Updated with us on our Socials

About GEM COMM:

We are an International Investor Relations firm (IR) based in Singapore. We specialize in Investor Relations, Public Relations, marketing, branding, and messaging strategies for clients that include organizations of all sizes across Asia, Oceania and US.
GEM COMM advises and solves stakeholders’ issues, drives growth, repositions your business, improves your marketing and Public Relations (PR) or engages with the investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crises and issues, and establish and improve thought leadership & content marketing.
GEM COMM Engagement types include:
IR/PR retainer program
Crisis and issues projects;
Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

While there are plenty of ways to communicate a story; none is as credible as the media when you’re trying to catch the attention of millions of people who might know nothing about what you have to offer. And that’s why media, aka the press is known as the most prominent and effective mode of mass communication that there is.

Although much as changed over the last few decades, especially with the rise of online communication channels; mainstream media still remains the top dog if you want to make the masses believe in what you are saying and what you are selling.

Be it launching a product, or promoting an event. Be it inviting them to a subscription list, or informing them about a special offer. Or be it just plain branding or even a news story about your business worth sharing, media can get you the right publicity, and the reputation you so desire in all the right places.

And just like any trending news or viral story, it all starts by smartly curating the story, and then sharing it with the right journalist, and in the right manner. Better known as media pitch in terms of Public Relations (PR), or media relations to be specific, it’s how you propose the press to cover your story.

What is a Media Pitch?

A media pitch is the initial message you’d send to a journalist, publicist, or news agency so as to persuade them into publishing your story. Although usually done via e-mails (with a whopping 94% of publicists finding one-on-one emails to be the most effective), a media pitch could be also conveyed using other means of transmission such as phone, internet, or post.

Similar to a sales pitch, that thousands of salesmen pitch every day so as to lure the customers into buying stuff, a media pitch is what you’d use to entice a news agency into buying stories. Well, not literally buying!

But since media relations does not involve any financial cost in the first place, it ends up becoming a cost-free and mutually beneficial relationship for both the parties. Media gets the news they want, and you get the coverage you need, so pretty much a win-win for all.

What matters though is the substance of the story. In simple words, whether the story offers any worth or value? Is it relevant in these times? And does it invoke any interest or emotion? Once you meet these parameters in your media pitch, you can be sure to see it published, given that you pitched it to the right person. We’ll talk more about this later, but first let’s understand what makes a media pitch second to none except press releases being the most trusted source of information that journalists can get their hands on.

Why is a Media Pitch important?

The point of approaching the media is to not only make them like the story but also to help you improve it if needed, and ultimately convince them to post it in as many platforms as possible for maximum coverage and free publicity. And this includes all the popular channels of news communication from printed news to broadcasting, from newswires to social media sites, and individual influencers to online networks.

A well-crafted media pitch would also answer 3 of the major questions for any journalist. These are:

1. What is the story?
2. Why is it important or does it arouse any interest?
3. Why is this the right time to publish the story?

Much like the 5Ws of journalism – Who, What, Where, When, and Why?

Once you’ve answered these basic questions in your media pitch comes the next most crucial part of publishing a story i.e., is your news story worth telling?

Here are 5 of the most important questions that journalists would ask when making a decision on whether or not to make your story go public:

1. Is the news fresh and relevant to the current state of affairs?
2. Is it important in these times?
3. Does it arouse any interest or emotions?
4. Will it have any effect or impact on certain groups of people?
5. Is the news relevant to their niche or beat?

In short, your media pitch has to be brief, relevant, newsworthy, interesting, well-placed, and most of all well-timed given the latest trends and topics.

Different Types of Media Pitch:

Media pitches can be categorized into 4 different kinds depending on the context and the purpose:

1. Cold Pitches:

Being the most common wherein you reach out to the media or a journalist without any prior contact or relation. This is what we usually mean when referring to a media pitch in general. Journalists are flooded by these on daily basis with its number reaching to about 300 e-mails per morning. And that’s why, it’s ever so important to keep your e-mail pitch short and sweet and to the point if you don’t want it to be overlooked.

2. News/ Trend Pitches:

News/ Trend Pitches are perfect for if your story or what you’re selling matches the current landscape and trends. They are also the most probable to be accepted and published. For instance, the ongoing Covid-19 pandemic that took the world by storm, and has been at the center of the news industry as of late.

3. Contributor/ Guest Pitches:

Contributor/ Guest Pitchescome into appearance when an expert, scholar, veteran, or thought-leader chooses to share his valuable insights through an article. Along with the briefness, relevancy, and value-offering, a short account of your credentials must also be included in this type of media pitch.

4. Follow-up Pitches:

Follow-up Pitches are naturally a sign of healthy public relations. It means sending follow-up e-mails to your initial pitch so as to check its status. It’s what keeps everybody in loop and keeps tabs on what’s been done and what’s needed. Plus it also strengthens the much-needed relationship between a publicist and the PR. No wonder why more than 90% of PR professionals tend to maintain their relationship with journalists over e-mail. While a good 64% of journalists feel the same way.

Is Writing a Media Pitch Difficult?

Writing a media pitch isn’t a difficult task by any means. Anyone with average skills can write a good media pitch at any given time. All you need is to stick to the ground rules as I mentioned, and you’ll be able to write a notable media pitch in no time.

In fact, writing a media pitch is way easier than writing a press release for a couple of reasons. For starters, it does not require you to mention all the details or the data as is the case with press releases. And secondly, a media pitch itself is not meant to be published as it only provides a brief summary and worthiness of the story.

A press release on the other hand is a readymade news story that is to be published the way it is received, without any further editing or improvement.

Structure of a Media Pitch:

Structure-wise, a media pitch is not so different than a press release or any ordinary e-mail for that matter. Here are some of the main elements of a good media pitch:

1. Subject line:

It is the very first thing a journalist or reader would notice when going through their inboxes. The more appealing it is, the more likely it is to catch their attention and be opened. And that’s why it’s important to have a catchy and clever subject line or heading in your e-mail pitch.

2. Introduction or the WHAT section:

It is what gives the reader a fair idea about your story. Since 70% of journalists spend less than a minute reading an e-mail, it’s crucial to mention the most significant part of your story in the very first two lines if possible, rather than depending on the story or text section of your media pitch.

3. Timing:

Timing is the key! It’s the thumb rule of pitching to the media. And while it’s suggested to share content that relates to contemporary times, it’s also required that you submit your media pitch well in advance so as to give sufficient time to the journalist.

4. CTAs:

References/ Links and CTAs should also be included in a media pitch as it provides more information to journalists about your business and objectives.

5. Media Pitch Length:

The length of a perfect media pitch can be anywhere between 2-3 paragraphs with 200-300 words in total. Yet the most desired word limit is 100 according to 45% of journalists.

6. Visuals:

Visuals can really enhance a message and make it look fancier. While a text-based message may look too simple and boring, and might end up being ignored; a combination of words, images, and visuals would most likely draw a journalist’s attention.

Tips on How to Write a Media Pitch:

Apart from its basic elements, there are certain things that you can do to make your media pitch even more appealing. Here are a few tips that can help you make all the difference and make your media pitch stand-out from others.

• Personalise/ Customise your media pitch as 80% of journalists find it to be a crucial factor. And the best way to do that is to do a little research before approaching the journalist. It will help you figure out the style, specialisation, and previous work of the journalist which you can use to give a rather personalised touch to your media pitch.

• Make sure it’s relevant in the current scenario. Although journalists are always watching out for new content that is newsworthy, stories that are relevant in current times will always get the priority.

• Play the right Beat, in other words target the right journalist. So instead of sending the pitch to a general e-mail address of a media outlet, send it a specific journalist, one who’s specialised in your area of expertise. This will increase the chances of your e-mail being read, as well as help you develop a health relation for future correspondence.

• Pitch an angle that resonates to a social cause and it will definitely help you secure a placement. It’s how you can also show the media and the public about how conscious and willing you are to meet your social responsibility. About 65% of consumers tend to do business with brands that fulfil their CSR or Corporate Social Responsibility.

• Build Relations that last so you don’t have to struggle reaching out to the media when the time comes. PR or media relations are highly personal anyway, and it won’t cost you anything if you focus on building long-term relationship rather than a one-time stand.

• Don’t forget to Follow-up!

Media pitch examples that Help You Get press Coverage:

Here are 9 perfect examples of a good media pitch that you can use to get the desired press coverage:

• Example 1: The “Have Some Data For You” Pitch:

This is where you offer some value that journalists won’t find anywhere else, i.e. accurate data. When valuable data is provided in a media pitch, it naturally increases your chances of getting a reply, publication, and hopefully the media coverage.

Here’s an example:

Subject: Key Findings on AI Technology

Hey (First Name) I am searching for someone who can cover a story on Artificial Intelligence and came across your article (mention details) recently. It was quite impressive, and I was hoping you’d cover our research on AI tech. Here are the key findings of our programme: 1. (Point 1) 2. (Point 2) 3. (Point 3) Kindly refer to this URL (mention link) for more info. Please provide your valuable feedback. Thanks/ Regards (Your Name) (Company’s info)

• Example 2: The “Thank You for the Help” Pitch:

Being polite and courteous in your e-mails is yet another way of arousing interest in journalist’s mind so as to get your story out. It can also be used in follow-up pitches where you’d thank the journalist about his support and guidance in making the story go public.

Here’s how to write a “thank you” media pitch:

Subject: Thanks for all your support! Looking forward to do some more work together.

Hey (First Name) I recently stumbled upon an article (mention the details) that you wrote and it helped me greatly. Or Thanks for guiding me through the entire process. The story wouldn’t have been a success without your valuable input. Looking forward to see more of your work in near future. Thanks/ Regards (Your Name) (Company’s Info)

• Example 3: The “Typo” Pitch:

Although, human error is common and should be ignored by all means; there’s nothing wrong in finding and pointing them out to a journalist if you like. Here’s how you should do it:

Subject: Typo found in your article

Hey (First Name) I am a regular reader of your articles and find them to be quite influential. As a fan of your work, I couldn’t help but notice a couple of errors and typos in your latest article (mention the date and the headline for easy reference). Here they are: 1. (Typo. Error 1) 2. (Typo/ Error 2) All ears for your next story! Thanks/ Regards (Your Name) (Company’s Info)

• Example 4: The “You Might Wanna Check This One As Well” Pitch:

If there’s an ongoing news story which you think might be relevant to your area of expertise, go ahead and tell them how you can contribute and request them to mention you. For instance,

Subject: You might like this! Here take a look.

Hey (First Name) First off, your article on XYZ is a piece of work. Most of what you’ve mentioned in there makes absolute sense. We too happen to have the same views, and believe we could contribute. Therefore, it’d be nice if you could look into our work and mention it through your website. (Mentioned the resource or page link for ready ref.) Looking forward to hear from you. Thanks/ Regards (Your Name) (Company’s Info)

• Example 5: The “Infographic” Pitch:

Infographics such as a pie chart or diagram is a great way of drawing attention of the journalists due to the research that goes in producing valuable stats and facts that it presents. And the only two things you need for a superb infographic pitch are high-quality data and a stunning design.

Here’s how it should look:

Subject: Infographics to support the story (Mention the topic)

Hey (First Name) In your recent article published on (mention date and topic), you’ve attempted to cover some crucial issues. We too have been working on these issues for a while now and fortunately have gathered a lot of insights on it. Below is a chart that we’ve specially designed so as to show the true extent and effects of many of the issues you have mentioned. Kindly take a look and let us know if serves any purpose. (Insert the chart or infographics) We anticipating a reply soon. Thanks/ Regards (Your Name) (Company’s Info)

• Example 6: The “Exclusive for You” Pitch:

Most journalists are always on a lookout for exclusive news stories. When you invite a journalist or media company to a special story that has the potential of going viral, it would give them a sense of pride and persuade them to cover your story.

An exclusive pitch looks like this:

Subject: Exclusively for you (mention the name of the journalist or media outlet)

Hey (First Name) We’re glad to open our new facility at ABC location, and were hoping if you’d be so kind as to attend its inception at (mentioned date, time, and venue). The event is exclusively organised for a selected few from various sectors. (Also mention the important details of the event and the activities that’d take place.) We’d be also distributing some exclusive goodies to our friends in the media as part of our special thanks to their work and passion. Would you confirm your attendance and delight us with your presence? Let us know as we hope to see you at the event. Thanks/ Regards (Your Name) (Company’s Info)

• Example 7: The “Follow up” Pitch:

Follow-up pitches as I’ve already mentioned are too important to ignore. Even if you did everything right in your initial pitch, it may still be rejected without telling you why. And that’s when a follow-up pitch is used to know more about the status of the pitch and see if there’s anything you can do to get the story through.

All you need to remember though is not to send more than 2 follow-up emails on a single media pitch, and wait for a few days in between each of them.

Here’s a template:

Subject: Follow-up (mention the media pitch)

Hey (First Name) Hope you’re having an amazing day. I was wondering about the pitch we sent on (mention date and time), but haven’t heard from you regarding the same. It’d be great if you could tell us a little more about whether or not our story is intriguing enough and if there’s anything we could do to improve and get it published. If there’s anything you could do to get our word out, we’d appreciate. Hoping to get a revert from your end if possible. Thanks/ Regards (Your Name) (Company’s Info)

• Example 8:The “Story” Pitch:

The story pitch is perhaps the most common of them all and can be used whenever you want to break a fresh story about your business or brand.

Below is a perfect example:

Subject: News Story Media Pitch in respect to (mention the subject line)

Hey (First Name) Hope you’re doing good. I am writing you to convey an amazing story on behalf of our NGO (mentioned name) with a perfect angle that matches the upcoming (mention the day, event, or the cause). We’ve been working closely with many people related to that (day/event/cause), and were hoping if we could get their first-hand experience published. Along with getting the word out, we’re also hoping to raise awareness, and if possible, some funds so as to support the effected and the needy. I have all the necessary details of these individuals which I’ll gladly forward should you need them. We hope to receive all your kind support so as to make this a successful campaign. Thanks/ Regards (Your Name) (Company’s Info)

• Example 9: The “You’ve Missed This One” Pitch:

When you look closely, an ordinary article can create a lot of opportunities which you can use to get your brand published in the media. And for that you’d first need to create a list of keywords that people use to describe your products.

Once you have the list, you can pitch the media to mention your services in the next editions of those stories which mentioned those keywords.

Here’s how you can do it:

Subject: You’ve missed this one (mention the story/ article)

Hey (First Name) Hope you’re doing great. I wanted to show my gratification for your recent article on (mentioned the subject and date of publication). At the same, I was hoping if you’d be interested in adding the solutions we offer to the concerned individuals. (Provide a brief summary of what you’re offering and direct links to those pages.) In return, we’d be glad to share your article with our followers on social media and community forums. Let me know what you think. Thanks/ Regards (Your Name) (Company’s Info)

Conclusion:

As you can see, a media pitch can be created in many ways depending on your goals and objectives. It’s a simple yet effective technique of inviting journalists and editors to cover your story.

In fact, it’s as easy as inviting your friends to a house party. Meaning, you don’t have to be overly formal or too casual while crafting a media pitch.

Keeping it newsworthy, relevant, and to the point, and then sending it to the journalists you know will definitely do the job.

Do a follow-up if needed, and thank them with a thank you note if the story gets published.

I hope this would help you create productive media pitches from now on.