UnUsUaL Entertainment Pte Ltd (“UnUsUaL Entertainment”) and Vividthree Holdings Ltd (“Vividthree”), in partnership with global IP owners, Dezign Format Pte. Ltd. (“Dezign Format”) and the Metropolitan Festival Orchestra (“MFO”), The Beethoven Experience is an
an exhibition celebrating the 250th anniversary of the birth of Beethoven.
The exhibition was launched on Saturday 19 September 2020 by the local presenting partner, LWA Brand Management at the Shanghai Concert Hall 上海音乐厅, and will run for a minimum period of six months. The Beethoven Experience looks forward to welcoming over 1000 guests per day in Shanghai, before going on tour to delight guests across in China. Social distancing measures are being observed.
The Beethoven Experience is a celebration of the composer’s musical brilliance and legacy. Guests will take a journey through the colourful, interactive and immersive art installations, designed to connect them deeply with Beethoven’s struggles and his musical triumphs. The entire exhibition is consists of eleven experiential zones, accompanied by the iconic musical works of Beethoven.