Corporate News
Synagie Inks Exclusive Cross-Border Deal with Asia’s Biggest Celebrity Food Brand for Southeast Asia
- Synagie to manage and expand online and offline cross-border distribution and sales for Hong Kong based Chef Nic’s brand products in Southeast Asia
Synagie Corporation Ltd. (SGX: V2Y) (“Synagie”, “思腾控股有限公司”, the “Company”, or the “Group”), Southeast Asia’s leading e-commerce enabler that assists brands to execute their e-commerce strategies using its cloud-based platform, is pleased to announce that it has inked an exclusive deal with Chef Nic (Hong Kong) Limited (“Chef Nic”), a Hong Kong based food company founded by celebrity Mr Nicholas Tse (“Tse”，“谢霆锋”), to manage and expand the cross-border online and offline (“O2O”) distribution and sales of Chef Nic brand’s range of packed food products including artisanal cookies, confectionery products and Chinese delicacies across Southeast Asia.
Co-founder & Executive Director of Synagie, Ms Olive Tai said, “We are truly honoured with this opportunity to provide our expertise to help Chef Nic grow its cross-border business in Southeast Asia. More than just an artisanal food brand, we believe that Chef Nic has become a lifestyle concept that will be well-received in our regional markets where millennial consumers are constantly looking for innovative food products. We look forward to replicating the success that Chef Nic has in Greater China and will be working closely with them to develop new product ideas that will appeal to our local markets.”
