Corporate News
Synagie Signs New Brand Partner with Luggage Giant,
Samsonite
- Manage the online sales of Samsonite, Samsonite Red, American Tourister, Lipault and Kamiliant in Malaysia
- Marks the Group’s entry into the Travel & Lifestyle e-commerce sector
It has signed an agreement with Samsonite Malaysia Sdn Bhd (“Samsonite Malaysia”), a wholly owned subsidiary of Samsonite International SA (“Samsonite International”), the world’s largest luggage manufacturer, extending the Group’s burgeoning portfolio of over 270 brand partners, which has surged more than 45.2% since 2017.
Through this agreement, Synagie will assist in the management of the online sales of Samsonite International’s brands including Samsonite, Samsonite Red, American Tourister, Lipault and Kamiliant across leading e-commerce platforms – Lazada, Shopee and Zalora in Malaysia. The Group’s integrated platform will enable Samsonite Malaysia to engage online effectively, by managing or automating its e-commerce process. The onboarding of Samsonite Malaysia as one of its brand partners, marks the Group’s foray into the Travel & Lifestyle ecommerce sector, further diversifying the Group’s potential revenue streams from the region.
Executive Director of Synagie, Ms Olive Tai commented, “We are truly honoured to be awarded with this opportunity to work with Samsonite, the world’s largest luggage manufacturer. It is a continued testament to the trust and faith that established brands entrust in us, as well as an affirmation of our ability to help businesses shift online and meet consumers’ needs. We will continue our momentum to buttress our leadership position in the e-commerce enablement sector in Southeast Asia.”
