What are the first five questions that come to your mind when you hear or read any news? What all happened? Who did it? When and Where did the incident take place? Why did it happen? Surprisingly, these are the guiding principles of storytelling, marketing, and journalism. Any story that fails to answer these questions […]

If you are trying to make a long-lasting impression in the market, consider PR a crucial part of your marketing strategy. Any business, regardless of its size, can benefit from positive publicity and media coverage. PR is a proven way to take your brand message into the ‘news’ space rather than advertising. In the current […]