Self-care During the Pandemic 

Since the pandemic, many people have been stuck at home or lost opportunities. Remember no matter when or where you are, self-care is very crucial to our physical and mental health. 

Here are ways for you to practice self-care during this pandemic. 

1. Prioritise Sleep and Rest 

Sleeping and getting rest is essential part of your self-care. With the distraction of technology, we may be tempted to stay up a few minutes to watch a show, check social media or play on our phones. However, getting sufficient rest and sleep is critical for restoring our mind and body and recharging our energy for the next day.

2. Stay Active 

Staying Active is vital to self-care even if you don’t have the time/ energy for your usual workout. Getting in 5 to 15 minutes of physical activity such as walking to the kitchen or doing five jumpings jacks can improve your sleep quality and help ease stress.

3. Learn Something New

Have you wanted to get into something new? During this pandemic, learning something new to better yourself can be a form of self-care. Learning a new skill such as drawing, baking, cooking, or learning a new language can help you better make use of the time you have. With the internet, learning has been a lot easier than before. With a click of the button, your option to learn new things are boundless.

4. Eat Right 

It may sound easy, but getting sufficient nutrition gives us the energy we need to get through the days. Eating right is essential in aiding us to think clearly and quickly and getting better sleep at night. If regular meals are complex, try to keep a stash of healthy, protein-packed snacks on hand at all times and try not to skip meals.

5. Reach Out for Help 

During the pandemic, it is good to reach out to people for and to support them.

Reaching out to others to tell them how you are doing or asking how they are doing can help you ease your own stress. If the situation gets tough, consider a professional counsellor to be your listening ear.

6. Find Healthy Ways to Ease Stress 

Everything you read to this point is a form of self-care. 

Eating healthy, staying active, and getting enough rest are all forms of self-care that help us mitigate adverse effects on our bodies. 

One healthy way to ease stress would be 

  1. Thinking positive 

Practising positive things can help you relieve stress and have a better outlook on life. Simple actions like smiling or naming one thing to be grateful for will have a positive effect on your body. 

*Stay Updated with us on our Socials


We are an International Investor Relations firm (IR) based in Singapore. We specialise in Investor Relations, Public Relations, marketing, branding and messaging strategies for clients that include organisations of all sizes across Asia, Oceania and US.

GEM COMM advice and solves stakeholders’ issues, drive growth, reposition your business, improve your marketing and Public Relations (PR) or engage with investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crisis and issues, establish and improve thought leadership & content marketing.

GEM COMM Engagement types include:

  • IR/PR retainer program
  • Crisis and issues projects;
  • Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

How to Save Money Post-Pandemic 

During the pandemic, many of us had altered our lifestyle, our spending and our saving habit. 

Here are ways you can save money post-pandemic 

1. Refrain from Returning to Bad Habits 

During the pandemic, many of us had started awful spending habits such as getting excessive amounts of groceries, ordering take out and buying unnecessary stuff online. To ensure that we are saving, the habits we developed during the pandemic need to alter and transformed for the better.

To do so, we need to start by creating new spending habits. such as tracking our groceries purchases, limiting online orders and changing to a cheaper dining alternative

2. Click-and-Buy Less

As mentioned in point (1), due to the bad spending habits we developed during the pandemic, many of us have a habit of buying unnecessary stuff online. Temptation can be a killer when it comes to saving up, so we can put more thought into the buying process. 

  1. Reconsider the need for the item 
  2. save it in the cart and come back again later 
  3. look for a cheap alternative 
  4. set an online purchasing budget

3. Spend on bettering Yourself 

Instead of spending on possessions, you may not need, we can spend it on enrichment classes that help personal growth and better oneself. 

  1. Pick up a new hobby or skills
  2. Take enrichment classes 

4. Balance Fitness Spending 

During the pandemic, many were unable to go to the gym or the pool, so they purchased a home gym or even built swimming pools. If you did this, you need to remember to drop your gym or pool membership. It may take several years of cutting back to pay off significant expenses.

5. Save for Emergencies 

Many overlook the little things in life especially when it comes to saving money. We often forget to save for our well-being and focus on the wants and needs in life.

It’s important we save for emergencies, make sure to have at least saved up 6 months worth of income before loosening up spending habits. 


We are an International Investor Relations firm (IR) based in Singapore. We specialise in Investor Relations, Public Relations, marketing, branding and messaging strategies for clients that include organisations of all sizes across Asia, Oceania and US.

GEM COMM advice and solves stakeholders’ issues, drive growth, reposition your business, improve your marketing and Public Relations (PR) or engage with investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crisis and issues, establish and improve thought leadership & content marketing.

GEM COMM Engagement types include:

  • IR/PR retainer program
  • Crisis and issues projects;
  • Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

4 Ways to Communicate Effectively 

Communication is a skill that allows us to interact and convey our thoughts, feelings and ideas with another person. 

Here are 4 ways you can improve your communication skills to become an effective communicator.

1. Be an engaged listener:

Effective communication involves active listening. Many might think that improving communication skills is primarily about improving the way we speak or present; being an active listener is also crucial.

It puts us in a better position when we focus and present and understand what has been communicated. Listening allows us to be more fruitful in discussing and coveying points we want to get across.
Some points to note:

    • Asking questions to clarify your doubts
    • Refrain for judging
    • Pay close attention to the person you are speaking to and be fully present at all times.

2. Pay attention to nonverbal signals:

Beyond the spoken words, several things influence in-person communication. From style preferences to vocal inflexion, sway understanding, so taking a glimpse at other non-verbal signals helps refine your capability to reach people.

3. Recognise the three “v”s  in spoken communication:

  • Verbal – Most people focus only on the verbal element, assuming that it’s the entire message, in actual it was only part of the message being conveyed.

  • Vocal – watch out for the Projection, resonance and intonation of the speaker.

  • Visual: Take notes of movement, expression and body language. Your visual image can convey conscious and unconscious messages. Body language can influence positively improving your speech or significantly lowering it.

4. Speak with Candor:

Being direct, open and honest will help establish trust with the people we communicate with. When tackling complicated situations and managing potential pitfalls while working on a team assignment or handling an issue with friends, you deal with it head-on instead of dodging around the issue. It allows you to meet goals and targets successfully and efficiently.


We are an International Investor Relations firm (IR) based in Singapore. We specialise in Investor Relations, Public Relations, marketing, branding and messaging strategies for clients that include organisations of all sizes across Asia, Oceania and US.

GEM COMM advice and solves stakeholders’ issues, drive growth, reposition your business, improve your marketing and Public Relations (PR) or engage with investment community in your leadership or strategy story. We have a track record of helping clients reach these goals. We create and implement PR & media content, mitigate crisis and issues, establish and improve thought leadership & content marketing.

GEM COMM Engagement types include:

  • IR/PR retainer program
  • Crisis and issues projects;
  • Content marketing (from research to lead generation) inclusive of Press Release drafting, Media Pitch, Website content, etc.

There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.” And that’s where Public Relations step in.

Public Relations commonly known as PR refers to the strategic communication from an organization to the public to maintain or cultivate a public image and/or respond to public discourse. It is a strategic communication process that builds mutually beneficial relationships between organizations and their audiences.

Significance of Public Relations:

The purpose of Public Relations is to manage the impactful flow of information between an organization and its target public. In today’s digitally connected world, brand awareness driven by public relations, content marketing, and social media is more important to businesses than ever before. Brand awareness doesn’t happen in a vacuum — it’s the result of cross-functional collaboration across the marketing organization.

What is PR KPI?

What is PR KPI?

With the need for Public Relations comes the need to measure the impact of this new type of marketing strategy, and traditional methods just aren’t as applicable anymore when it comes to comparing Cross-Voice and Cross-Channel methods. Understanding your return on investment, as well as the success of your current marketing tactics in comparison to your competitors, can help determine future budget flow and strategy.

It’s not enough to simply perform PR activities, you also have to set public relations KPIs that reflect your business goals and track the PR performance with reliable public relations metrics. Otherwise, you have no way of knowing if your efforts are working. Or which efforts aren’t working. Key performance indicators (KPIs) are used for measuring unquantifiable goals by making them more tangible. Additionally, they encourage participants to aim for greater heights.

How to Effectively Measure KPIs?

How to Effectively Measure KPIs?

If you don’t know whether your marketing efforts are working or not, it is difficult to improve. But there are some easy ways to measure public relations success.

Here’s what you need to do:

Set goals. What is your plan to measure KPIs’ performance? Define your business objectives. Do you want to increase brand awareness? Increase your social media presence? What are you wanting to do? Getting your thoughts down on paper will make achieving your business goals more realistic.

● Decide on a marketing strategy: KPIs are what you need to figure out to determine whether your marketing strategy is viable or not.
● Select your public relations KPIs: Pick a certain number of KPIs to keep track of and report back on. Make sure they align with your business goals. This will help you see whether you’re meeting your objectives or not.
● Organize and segment your data: Use analytical tools to segment data and make it easier to gauge changes in public relations KPIs.
● Provide targets for public relations KPIs: Pick numbers for the goals you want to hit.

Accelerating technological innovation, intensifying competitive pressure, and increasing customer expectations are forcing business leaders to rethink how they use key PR performance indicators to lead and manage the enterprise. Below I’ve detailed a few public relations metrics that will help explore the tangible impact PR has on your brand and website, including measuring public relations’ authority, relevance, and social shares.

Public Relations KPIs for PR Campaigns:

1) Media Impressions:

Media Impression is a prominent PR metric, and a reliable indicator denoting how many people saw your content and what has your brand achieved throughout a PR campaign. A PR team sets a target for the total number of PR impressions it is hoping to achieve, then focuses on achieving or surpassing that target. In simple words, media impressions are a calculation of the total audience reached.

2) Media Mentions:

Whenever someone name-drops a person or brand online, that’s a media mention. It can be positive or negative. Every single one is an opportunity to engage with your audience and shape public perception of your brand. Increasingly, customers are using social media as the first point of contact for businesses. This is great news for companies that monitor their social media mentions effectively. It provides more opportunities to reap the rewards of good service. Every media mention presents a unique opportunity. Respond to as many as you can!

3) Interaction with your pitch:

It is vital to track the interactions with your pitch. This will help you analyze the journalists’ responses to your PR Campaigns and messages.

4) Coverage of your outreach:

It’s crucial to determine your outreach through different publications that you are mentioned in. Measurement of PR’s impact can include tracking custom URLs, Google Analytics reports, coverage achieved and other public relations metrics determined by your team. Depending on a company’s internal resources, media coverage can be benchmarked and tracked manually (via Google Alerts, for instance) or via automated services. Subscribing to a media monitoring tool can be pricey but reduces the workload and can more cost-effectively track competitor media coverage by volume and content as well.

5) Media Impact Value:

Media Impact Value allows you to assign a true monetary PR value to marketing strategies across print, online and social media in order to calculate return on investment.

6) Key message inclusion:

Content is the king here. More than the tier of the outlet, the focus is on the placement of the content. The key message should act as a paradigm to the brand’s PR value proposition. It must create a differentiating impact on the brand’s presence.

7) Target Media Secured:

Targeting a pre-determined list of potential publications that reach out to your target audience is target media secured. This aids the PR team in providing an impactful placement to a certain percentage of the target audience.

8) Email Metrics:

There are a few email metrics that you can measure regularly to assess the effectiveness of your pitches and make improvements whenever needed. You need to track the sent and delivered emails ratio to analyze the quality of your media list and your reputation as a sender. Opens and Open Rates give you a good sense of the overall engagement with a specific email pitch. Clicks measure how many people clicked on a link within your email pitch. Replies track how well your email performed in terms of getting responses from the recipients.

9) Corporate Reputation:

Corporate reputation is simply how a company is perceived by others. PR manages the corporal image of the brand and helps increase the company’s business value. Reputation with new and potential existing customers should be converted into a lifetime customer relationship by providing value to the customer. A strong reputation instils customer and investor loyalty.

10) Outputs and Outcomes:

PR team works for bringing outputs. Outputs can be measured via audience reach, estimated views, social media shares and the number of articles reached. Returns on Investment can be measured by outcomes. Outcomes can be measured via backlinks, increase in traffic, etc. Both outputs and outcomes act as a tool to evaluate PR’s impact on a brand.

11) Content quality:

The quality of your content can be assessed by a great indicator called comments. Comments indicate that your content is creating a buzz and generating an interaction. Thus, leaving an impact on your readers. The quality of the content decides the reach and awareness of the brand.

12) The domain authority of media outlets:

Domain Authority is a ranking metric that predicts how well a site will rank online. A website having a high domain authority is more likely to rank at the top of search engines and receive more traffic. Media outlets that have a high domain authority are the first choice of any PR team because the whole purpose of any brand opting for Public Relations is to build a credible image in the eye of their consumers. When consumers research a brand and find enough information published about them, they are intrigued for interacting with its services. The high domain of media outlets can prove to be an asset for the brand here.

13) Long-term, short-term, and midterm metrics:

Short-term marketing goals should be comprised of a range of purposes that you intend to complete from between the period of one quarter to 1-2 years. Short-term marketing goals majorly focus on the process of creating a buzz and initial interest, bringing in your first customers, and getting them to share your business through word of mouth. Long-term marketing goals focus on strategies for hooking customers for life and building a long-term customer base.

14) Actions signifying completed goals:

While you set the goal, remember to set the key indicators signifying the completion of the goal. The purpose should be achieved within a set frame of time, through a set roadmap. The roadmap should be such that an assessment can be generated to determine the fulfilment and achievement of the target set. Measurement of PR should be such that it syncs with the intended goals to be achieved.

15) Share of Voice among the Competition:

The capability to create a buzz and generate a presence among a brand’s competitors is determined through the share of voice. Press releases, editorial mentions, awards won, speaking opportunities, blog posts, etc. play an impactful role in determining the share of voice among competitors.

16) Increased web traffic and sales leads:

One of the prominent public relations metrics is an increase in organic web traffic and sales leads. The purpose, the end result is sales and website traffic. Nothing else can be a better metric to determine the progress and success of a PR campaign. The return on investment ratio can be aptly figured out by going through the data of website traffic and sales leads.

17) Social Media Shares and engagement:

Social Media has outgrown its reach way beyond the potential of an average metric. Leveraging the social media reach to create a positive brand presence can prove to be a game-changer for any business. Social media reach, engagement and conversions are important to generate results for any brand. Analytics such as post reach, impressions, audience growth rate, the social share of voice, average engagement rate, amplification rate, vitality rate, click-through rate, bounce rate, cost-per-click, and social media conversion rate helps you to measure the effectiveness of your campaign KPIs. You constantly need to monitor them to ensure that you are meeting your business goals.

18) Improved brand awareness or sentiment:

The brand awareness KPIs track the PR performance of the brand on various social searches. It is designed to capture the positive or negative changes in online brand awareness over time. Month over a month when you notice a gradual or significant growth and positive change in the branded search online, you can determine the success of your PR campaign.

Wrapping Up-

Public relations, content marketing, and social media teams must work together to influence brand awareness, and that’s how you should measure it. At the end of every quarter, the content marketing team should walk through your goals, metrics, takeaways, and action items for the next quarter. PR team doesn’t just look at public relations metrics, they tie your public relations KPIs back to your goals for the quarter and discuss what they learned and the next steps to keep the momentum moving forward for the next quarter. A timely assessment of these brand awareness KPIs can work wonders for increasing your brand presence and business.

Problems never arrive with a warning. That is the reason, why we need to prepare in advance. It is a fact that we face a crisis at the least expected time. If you don’t have an active team to make plans before such emergencies arrive, you will fail to deal with the situation. Crisis communication tips help each and every organization rescue with the expected crisis before they appear. The information available in this article will brief you about crisis communication and why it is important for every company.

What is Crisis Communication?

Crisis communication is the circulation of information by a company to express the crisis. This communication plan also explains about its impacts on an organization’s reputation and customers. Being a successful businessman, you must know how important is to manage the reputation of your company. Your crisis communication department understands the situation and prepares a fairly reactive plan. Transparency helps in strengthening the reputation and building trust in your marketplace. That is why the crisis communication team takes this factor seriously. As result, you receive improved satisfaction over the customer’s expectations. Crisis communication tips are one of the basic needs to protect your company from any type of context.

Why is Crisis Communication Important?

Crisis communication is also popular as a vital tool for any organization. It effectively reduces the damage and risks to an organization’s reputation. Seamless communication during emergencies works very well. A quick release of information prevents further loss of expectations. So having an effective crisis communication plan assures your company reputation management.
Crisis communication is an action plan. A consistent message flow on respective departments updates everyone for certain actions. This way your stepwise defense against the crisis beats the situation.
To get desired results in crisis communication it is important to have an experienced team. Sometimes people with different opinions refuse to believe in the power of crisis communication. There are two categories of such people and the first one believes their business size is too small to fall into crisis. The second category includes those people who believe that emergencies are not mending for them. Do you also come in any of these categories? If your answer is no, then you need a crisis communication plan for your business. If it is yes from your side then you are going to regret it later on this thinking. Come out from both categories and live in reality.

A crisis communication plan works on multiple levels to support your organization purely during a crisis. It is very important to reduce damage on your personal level, emotional, and economical levels. According to the experts, a crisis communication plan is required for the overall protection of your organization. Business crisis are full of mysteries. Only crisis management experts can understand its different aspects and important crisis communication steps. A foolproof crisis communication plan can even strengthen your market reputation. Some agencies are providing their expert crisis management services with guaranteed results.

Phases of crisis communication:

A single devastating event is enough to arise crisis in your organization. If you want to stay protected from a serious threat to your company then you need to prepare crisis communication plan. An effective crisis management categorizes a crisis into three phases. They make strategies according to the respective stage. So that actions are taken on time to prevent the risk to proceed to the next stage. That is also known for an ideal categorization to reduce the risk of damage. Below are three different phases of crisis:

1. Pre-crisis Phase:

This phase belongs to prevention and preparations by the crisis management team. They focus on the known factors which can arise a crisis for your company. Their preventional preparations reduce the risk and damages before the crises arise.

2. Crisis Phase:

At this phase team members make strategies and execute their plans as per the type and nature of crises. This phase is a real-life phase when your experts deal with the current emergencies of your organization.

3. Post-Crisis Phase:

No matter whatever was the size of your company crisis, it ends up at a moment. You cannot sit back at this situation. There are many actions required to get your reputation back. Once you are done with the management to reduce post-crisis effects, you need to think about the future as well. Yes, make a plan to ensure no such crisis appears in the future.
The entire crisis management stages come under a frame. Understanding this framework is only a start-up. Utilizing the crisis communication tips can resolve the issues 10 times faster. There are many advanced crisis management techniques to handle crucial potential and current crisis.

How to create a crisis communication plan?

If you are making a crisis communication plan then there are many things that you need to study. The prior thing about your plan needs to be it’s a well-sectioned format. Such a plan allows you to make sections according to required crisis communication steps. You can easily do changes in your plan if its structure is well organized. You can attach and detach some elements smartly as per the risk and its impacts on your business. Below are some mandatory crisis communication steps to make an effective plan.

How to create a crisis communication plan

1) Identify Risks:

The first thing that you must consider while making crisis communication plan is to ensure the purpose. If you are not aware of what type of risks are expected then how you will plan a defense communication accordingly? So do a deep analysis on different aspects that may lead to risks. Once you are done with the identification of your business risks then only you will be able to proceed further.
Also, be clear about the activation criteria of the plan. Sometimes a little confusion creates a big trouble. Means your team needs to be very clear about when they need to execute the crises communication plan. So, make a detailed summary on execution terms and brief everyone. Although when you are done with activation criteria make sure that procedures are well explained. Responsible team members should be aware of the tools they can use. Only then your team will be capable to carry out the plan in its required manner.

2) Establish a Response Team:

Collection, creation and distribution of information is the responsibility of your crisis management team. The role of this team is so important in the entire crisis communication task. They also do the monitoring to ensure the successful execution of crisis communication plans. So, your second step is to establish a response team that can work effectively with media. As we all know that media has a great power to circulate information to a vast level. The more transparently and positively your team deals with media the better you recover from the crisis.

Establish a Response Team
Here you need to select the most reliable candidates to prepare a response team. Also, hand over their responsibilities with a clear layout plan. Your team members should be clear of their roles and respective fields. That means they must know who is responsible for internal communication and who will look after external communication. For better clarity demonstrations will be the best idea.

3) Identify stakeholders:

If you are an experienced crisis management person then you will never ignore all important aspects related to stakeholders. To report within the deadline the approach of stakeholders to media persons is mandatory. Your creditors, insurance companies, suppliers, vendors, and bankers participate in your stakeholders. The company can also appoint some other stakeholders to support decision-making during a time of crisis. First of all, you need to identify leader stakeholders. After that build a team to follow the instructions by the leaders.

4) Create a structure for distributing crisis information:

There should be a key massage to respond against most possible crises. To draft such a massage your crisis communication planning team must be very aware of all possible risks. Various assessments are done to analyze crises in any organization. If you fail to create an effective structure for distributing crisis information, it may drop at the initial stage. As result, all efforts made by your team will go to waste. So, the message structure must carry the following points:

distributing crisis information

• Causes of crisis
• Description on crisis
• Time table on future plans
• Compassion against victims of the crisis
• Suggestions for the protection against crisis

Also, your message body should contain the provision on privacy in the case of death until the next step is notified. Once you ensure that the structure of your crisis information is created as discussed above you need to run it. Cross verify its efficiency with your legal team as well.

5) Assign people to create fact sheets:

It is time to appoint in charge of your fact sheets. Let us first understand what exactly the fact sheet is? It is a list of facts related to your crisis. The best advantage of preparing factsheets is to prevent rumors. The exact information available in the fact sheets helps to maintain transparency.
Fewer misinterpretations mean less useless news spreads from media outlets. So, the people who have studied your risk factors can easily create a fact sheet for the crisis. Make sure that you have mentioned the deadline for preparing and handling the factsheet. The deadline of factsheet preparation depends on the type and effects of the crisis. In general terms, it makes requires in a maximum of 24 hours or a minimum of 30 minutes after the crisis appear.

6) Identify and assess example crisis scenarios:

A smart crises management team prevents chances of pressure during the action. To make your team familiar to the crisis communication steps they must take identification and assessment of crises is important. There are some common types of crises such as natural disasters and health risks to an employee. These are best to practice an example crisis scenario. This way you will set your team to perform flawlessly when crises arise.

7) Develop Holding Statements:

A holding statement is all about you and your team knowing about the crisis. It also holds the information about actions required in the term of crisis. Holding statement development supports your team’s actions with better speed and credibility. Certain high-performing companies develop a holding statement with blanks. You can fill it as per the crisis and its terms.

8) Identify and respond to common inquiries:

If it is the first time that you are making a crisis communication plan, you need to buckle up. It is very tough to answer all questions. Media people, advocates, insurance companies, and customers make inquiries in a typical manner. They use tricky ways to reveal the truck from your team. So, it is very important to practice responding to common inquiries.

9) Create guidelines specific to social media:

Teams may fail to achieve their crisis communication goals if they don’t behave proactively. Guide your team to prepare media material. That will save your time and also make you well set to tackle the situation. Whatever you retain about the crisis should be transparent but less. Because the more you express about the crisis situation the more people want to know. Along with proactive communication reactive communication is also important. Appoint the members to look and react according to the media reactions. That means you cannot stay in a corner with negative comments or news about your company. Reply to reduce negativity and improve transparency.

Tips for effective crisis communication:

How you communicate matters a lot at the time of crisis. To prevent potential harm to your business your team should follow effective crisis communication plan strategies. Below are some useful crisis communication tips to help you in planning and executing.

1) Identify and train a crisis communication team:

First of all, recruiting a team with enough experience should be your priority. Sufficient strength is a subject to look at seriously. Provide the best crisis communication training to your team. Give them live experiences to behave maturely at the time of response.

2) Respond quickly:

Making delays in responding to the crises can lead to harm to your reputation. Before the negativity or rumors spread to the next level you need to take action. Respond as quickly as you can. In today’s era, digital media and social media are so powerful. So, before others or rivals put a conclusion on their own your team should react. Give a brief on your story on the earliest note. Don’t let others take advantage on your crisis. Study different examples of crisis communication plans to enhance your response confidence.

3) Leverage your supporters:

If you have not prebuilt a community in your favor then don’t expect for support. You cannot take the effects of a crisis so lightly. Supporters are one of the basic needs to deal with crisis effects. Once your company faces any crisis, there are many people who will not stand in your favor. At that time your supporters will react as an asset. But the fact is that as a PR professional you cannot build up supporters instantly. Crisis communication in public relations supports a lot. You need to work on that from day one you utilize your crisis communication tips. Stay in touch with your regular contacts, greet them and explain about company image and its upcoming plans.

4) Establish Notification and Monitoring Systems:

Whatever has happened to you in the form of a crisis simply establish a notification regarding that. But make sure while the communication is on the run your team must monitor it. React where you need to respond. Clear doubts and rumors to make things transparent.

5) Be transparent:

An intelligent PR manager acts smartly. He thinks on the behalf of victims, rivals, media people, and more. If your team has this caliber then no one can stop him. Only then you can craft transparent communication. People are going to be very judgemental of each of your responses. But transparency is the only object that will save your company’s reputation.

6) Keep the message consistent company-wide:

Losing consistency can harm the reputation of your organization to a higher level. You have enough staff to coordinate with the media and reply to their questions. Let the teams across the company address the crisis. But they must know about the guidelines of revealing facts.

Examples of Crisis Communication Plan:

Does everyone want to know what does a crisis plan describes? Below are some examples to help you in making various different crisis communication planning.

1) University crisis communication plan:

Proactive damage control: To prepare this plan you need to follow various terms, conditions, and crisis communication steps.
Define a purpose: Natural disasters, protests, deaths, fire and injuries, and more crises participate. To define your purpose to create a plan.
Objective: Creation of procedures and establishment of resources participate for the information distribution
Constituencies: Here you need to categorize the team as per their respective tasks:

Category A will include the following:
• Students
• Parents
• Neighbors
• General Public

Category B will include the following:
• Faculty
• Board of trustees
• Public officials

Category C will include the following:
• Staff
• Alumni
• News Media

Roles and responsibilities: Guide and train the entire team to deal effectively with university crises.

2) Fatal accident crisis communication plan:

Spokesperson response: In the case of death of any passenger into a flight immediate response of a spokesperson plays a vital role. For example, in the case of flight 1380 the quick response by Gary Kelly was commendable. He handles social media channels and media very well.

3) Unexpected crisis communication planning:

Crisis communication strategy: spokesperson: If you are not aware of tide pods consumption news then think twice about their effective crisis management team. Yes, it happened to waste level. People started eating tide. It may be hard to believe but it is true that people were eating tide detergent. But once the company handled this consumption everything has become normal without a big issue arising.

4) Restaurant crisis communication plan:

The biggest example of a restaurant crisis communication plan we all know is the KFC crisis. KFC is known for its 11 chicken-based recipes. But once they were felt into an issue where they were out of chicken stock. The team has smartly released a video and other message into the media. Without making delays they apologize in public and handle the crisis situation.

5) False accusation crisis communication planning:

It happens with various different brands due to an angry or non-satisfied customer. This real story belongs to 1990. Pepsi cans were tempered into the stores. Few customers reported that they found sharp objects in their drinks. The rumours were spread all over. But the team took the charge and they released the videos of the entire canning process which was tamper-proof. This way they resolved this issue effectively.

6) Changed tactics crisis communication plan:

The crisis with United Airlines is the biggest example of how not to deal with a crisis. Blaming anyone is never a solution. Bringing changes in your strategies and plans with transparent communication can help with better results.

7) Coming together crisis communication plan:

The flight crash in 2014 was the biggest crisis example. Branson and Virgin were two responsible people who have immediately handle the situation. Their quick response was truly appreciable. Also, they connected with the media and the families of the piolets. This way they saved their entire industry from a big loss.

8) Hold the line crisis communication plan:

In 2017 Bradley Reid smartly played with social media. Just a single question asked by him was big news. He wanted to know that why his wife has to leave her 11 years old position in a company in Indiana location. Justice for Brad’s wife was trending on social media and the biggest organizations were happy to hire her.


Whatever is the situation you must focus on crisis communication plan. Make your strategies stronger and up to date your employees who are responsible for crisis control. Be reactive and make sure you react on or before time. Delays will ruin all your preparations to tackle crisis.